About
Every number here
has a date on it.
SEO case studies are usually a screenshot of a spike with the axis cropped and the date missing. That is not a result, it is a photograph of a good week.
Why This Exists
The useful question about a content strategy is not whether it produced a spike, it is whether the curve was still rising six months later. Almost nothing published about SEO answers that, because answering it requires waiting six months.
So this blog waits. Posts here report what happened over months, with the dates attached, including the periods where the line went sideways.
How Results Are Reported
Every claim carries a date and a source. Sample sizes are stated up front, because a tactic that worked on one page is an anecdote and it gets labelled as one.
Things that failed are published at the same length as things that worked. A record with no failures in it is a marketing page, not a record.
What You Will Not Find Here
- Screenshots with the date or axis cropped out
- Case studies that end one week after the change
- Traffic numbers with no source
- Tactics presented as universal from a single page
Who Writes It
Kevin Gabeci. I run several sites and have spent enough time at the bottom of page five to be sceptical of anyone who has not.
Read the posts